No. 1 Linking Building & Guest Posting Service for iGaming, Casino, Gambling & Sports Betting

Thousands of major casino businesses spend millions on link building, but you don’t have to. Find out how our link-building services can provide excellent returns on a budget.

Get a quote for our services today!

What Is Link Building & Guest Posting For Casino & Gambling?

Link building describes the process of hyperlinking other websites back to yours. Backlinks are the most important ranking signals for Google’s search algorithms. The more backlinks lead to your iGaming website, the better your SEO results will be. With the help of our link-building services, your iGaming business can reap the following benefits:

Link Building & Guest Posting For Casino & Gambling

One of the best and safest methods of natural link building is through guest posting. With guest posts, you gain industry recognition by connecting your name to brands your audience already loves. At Links777, we create quality industry-specific blogs, articles, reviews, guides, and other posts to gain high authority backlinks from trusted websites.

Some of the topics we cover include:

Poker

Poker

Slots

Slots

Bingo

Bingo

Horse Racing

Horse Racing

Sports Betting

Sports Betting

Fantasy Sports

Fantasy Sports

eSports

eSports

General Gambling

General Gambling

Sportsbook

Sportsbook

Countries We Service & Our Language-Specific Approach

Multilingual digital PR is one of the best ways to take your business international. At Links777, we produce content in over 20 languages from 30 countries. By developing geo-targeted links, we can ensure that your website performs better locally and internationally.

We offer link building services in over 30 countries. These include:

USA

USA

.com .org .net websites

Canada

Canada

.ca English & French websites

UK

UK

.co.uk English websites

Australia

Australia

.com.au Australian websites

Germany

Germany

.de German websites

Italy

Italy

.it Italian websites

France

France

.fr french websites

India

India

.in Hindi & English Websites

Ireland

Ireland

.ie Irish Websites

New Zealand

New Zealand

.nz English websites

Spain

Spain

.es Spanish websites

Brazil

Brazil

.br Portuguese websites

Portugal

Portugal

.pt Portuguese websites

Netherlands

Netherlands

.nl Dutch websites

Austria

Austria

.at Austrian German websites

Sweden

Sweden

.se Swedish Svenska websites

Finland

Finland

.fi Finnish websites

Denmark

Denmark

.dk Danish websites

Norway

Norway

.no Norwegian websites

Poland

Poland

.pl Polish websites

Belgium

Belgium

.be Dutch, French & Germán

South Africa

South Africa

.za South African websites

Bulgaria

Bulgaria

.bg Bulgarian websites

Mexico

Mexico

.mx Spanish websites

Colombia

Colombia

.co & .com Spanish websites

Chile

Chile

.cl & .com Spanish websites

Romania

Romania

.ro Romanian websites

Ecuador

Ecuador

.ec & .com Spanish websites

Peru

Peru

.pe & .com Spanish websites

Thailand

Thailand

.th & .com Thai websites

Quality Checks

With over a decade of experience in the link-building industry, we understand the need for stringent quality checks and guidelines. Below are some of our standards:

DR 20+ (Ahrefs)

DR 20+ (Ahrefs)

1000+ Organic Traffic (Ahrefs)

1000+ Organic Traffic (Ahrefs)

500+ Organic Keywords (Ahrefs)

500+ Organic Keywords (Ahrefs)

100+ Referring Domains (Ahrefs)

100+ Referring Domains (Ahrefs)

Average Moz Spam Score < 7%

Average Moz Spam Score < 7%

1000+ Words Article

1000+ Words Article

Native Writers only

Native Writers only

No Author Bio Links

No Author Bio Links

No Sponsored or Guest Tags

No Sponsored or Guest Tags

No Spammy Outgoing Links

No Spammy Outgoing Links

Clean Link Profile Without Shady Backlinks or PBNs

Clean Link Profile Without Shady Backlinks or PBNs

No Sudden Drop in Keywords/Traffic in the Last 6 months

No Sudden Drop in Keywords/Traffic in the Last 6 months

No Penalty Hits

No Penalty Hits

Concierge-level Service With an Account Manager

Concierge-level Service With an Account Manager

Case Studies

What Kind Of Websites Do We Use?

We select these websites according to their trust rating, organic traffic, top-ranking keywords, content structure, geographical location, existing backlink profile, and check for spammy content.

Some of the niches we use for link building include:

Gambling Affiliate & Review Sites

Gambling Affiliate
& Review Sites

Gaming

Gaming

Technology

Technology

Sports

Sports

News

News

Testimonials

At Links777, we take a customer-first approach to digital PR & link building campaigns. The work is only done when you are satisfied. To get a better glimpse at how our process has launched countless link-building campaigns, read what some of our happy customers have to say.

I always took link building for granted and didn’t realize how much it’d hurt my iGaming business. Since working with Links777, our brand awareness campaigns have been thriving! We can’t wait to start appearing on Google’s top pages.


Leo C.

When I started my iGaming business, I thought it’d be easy to go international. After all, gambling businesses are everywhere. But little did I know how tough it’d be. Thankfully, Links777 is an expert at multi-lingual backlinking, which has helped us boost our rankings in many countries!

Brain K.

Backlinks were always a foreign concept to me, and I never realized how much they would matter to my gambling business. In this competitive industry, you must do everything possible to stand out. With the help of Links777, we’re starting to rank better on Google.

Yifen L.

The first time I ran an SEO audit on my gambling website, nothing looked familiar, and I didn’t know what to do! Thankfully, Links777 was able to make sense of all the data and has done wonders for my link profile. We’ve purged my website of spammy links and are finally seeing the returns we’ve always wanted.

Chris T.

I always thought brand-building was about having a strong social media profile, but I didn’t realize how good backlinks would serve my gambling website. Hiring experts from Links777 was the best decision I made for my business. Our rankings are finally skyrocketing!

Lizzie K.

You’d think setting up a gambling business would be simple, but that’s far from the truth. My pages weren’t ranking until I reached out to Links777, who have increased our search traffic twofold through proven link-building practices. Now we’re getting referral traffic from high-authority websites too!

Sarah J.

How Does It Work?

Thanks to a carefully curated process and strict guidelines, we have boosted and developed lasting content partnerships with over 20,000 successful websites in the iGaming and gambling industry. Here is a closer look into our strategy:

Then, we send our clients a curated list of domains according to the requirements.

We also pitch relevant topics that complement these domains.

Once approved, we produce your content.

Finally, we report your live links.

How To Get The Most Out Of Our Link Building Services

Link building and content creation for your gambling website is a two-way street. When you hire Links777, our output is only as good as the information and specifications you provide. Here are a few tips for making the most of our link-building services.

Create Linkable Assets

Often business owners do not consider the fact that some content types have the capacity to earn more links than others. While auditing your link-building campaigns, you should ask yourself: do I have web assets that are worth linking? Is my content still relevant and shareable? Is my website likely to receive consistent links in the future?

Value-adding, linkable content includes the likes of:

Create Linkable Assets
Anchor Text Optimization

Anchor Text Optimization

Remember, your anchor text is what dictates to Google what your content is about. Without it, your website won’t be able to provide Google with the appropriate ranking signals, and you risk taking a hit on your SEO strategy. When writing your anchor text, be descriptive and provide keyword-rich phrases. However, beware of overstuffing your anchor text and avoid using buzzwords that don’t provide context. Sometimes, less is more.

Anchor Text Optimization

Remember, your anchor text is what dictates to Google what your content is about. Without it, your website won’t be able to provide Google with the appropriate ranking signals, and you risk taking a hit on your SEO strategy. When writing your anchor text, be descriptive and provide keyword-rich phrases. However, beware of overstuffing your anchor text and avoid using buzzwords that don’t provide context. Sometimes, less is more.

Anchor Text Optimization

Diversified Link Profile

Diversifying your link profile is an excellent way to secure your links, obtain more opportunities, and branch out your topics. With a well-rounded backlink profile, your website won’t fall victim to fast-changing SEO algorithms that often bring down search rankings.

We can help diversify your link profile by using a rich library of sources, including:

Ensure that your do-follow and no-follow link ratio look natural. While it won’t pump any link juice from the latter, they still drive traffic, add quality signals, and lend credibility to your site.

Diversified Link Profile
Link Velocity

Link Velocity

Link velocity describes the rate at which other websites link back to yours. While it isn’t a ranking factor that Google officially recognizes, working on your link velocity can still impact your website performance.
Look at it this way – garnering links at an unnatural growth rate could point to unethical SEO practices, which can negatively impact your ranking. Your goal shouldn’t be to build links as quickly as possible. Instead, you should focus on being consistent and producing quality posts that signal to Google that your website is valuable.

Link Velocity

Link velocity describes the rate at which other websites link back to yours. While it isn’t a ranking factor that Google officially recognizes, working on your link velocity can still impact your website performance.
Look at it this way – garnering links at an unnatural growth rate could point to unethical SEO practices, which can negatively impact your ranking. Your goal shouldn’t be to build links as quickly as possible. Instead, you should focus on being consistent and producing quality posts that signal to Google that your website is valuable.

Link Velocity

Managed Service & Custom Packages

We provide hands-free service for your link-building campaigns as well. We select the right websites for you, along with the anchor text. You can just sit back and relax. For custom packages, get in touch with our team for more details.

FAQs

We use in-content guest post links.

We hire native writers to produce your articles and maintain our publisher’s content quality. We currently work with over 50 writers who can write in 20+ languages.

Yes, you can suggest anchor texts, but we can’t guarantee we will use them all. Your anchor texts need to look natural and require approval from webmasters.

Yes, we offer white-label services.

Our average turnaround time is 28 days or less.

We guarantee that your links stay live for at least one year.

Yes, we always provide our clients with an opportunity to review the content before we publish.

Yes, we use do-follow links.

Yes, you can select metrics on tools like Ahrefs, SEMrush, and Moz.

No, we exclusively hire native writers with editorial experience to maintain quality. However, we may make an exception if you have ample experience in content creation.

No, you can only add one link and your anchor text.

Yes, we include the webmaster’s choice of internal and external links to authoritative and relevant content. Rest assured, we don’t include links to competitors.

Yes, the links we use are 100% screened and safe.

No, we do not use PBN links.

No, we provide in-content links only.

We will refund you if we cannot provide the relevant placements.

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